Top 3 Benefits You Get When You Take Advantage of Reputation Marketing Than Reputation Management

reputation marketing

Most business owners who do not come from the marketing world usually are not actually aware of the difference between reputation marketing and reputation management. But it’s not their job to tell you that’s why I am here to share the advantages of doing reputation marketing for your business. There are several key differences that you as a business owner should be aware of if want to skyrocket your business growth to the next level.

Reputation Marketing strengthens your reputation as a business

Reputation management as most of us know is just the regulated version of our reputation online. Managing online reputation does not get your more five star ratings because it’s merely just management, monitoring and replying to reviews good or bad.

If your goal is not just to manage the reviews that you’ve had since the last time your customer has left you a message and you want to strengthen and keep generating recent reviews, reputation marketing is the way to go.

Reputation marketing is your opportunity to constantly generate reviews to build up your online reputation and prove how good of your service is to potential customers looking for an establishment just like yours.

Take this as an example:

Reputation management is like camping in the woods in a tent if there is a strong storm you could possibly be in danger, whereas reputation marketing is like bringing a big RV in the woods and even when there’s a storm coming, you know you will weather it just fine.

What I’m getting at is, the foundation of your online reputation will be much stronger when you build it up with reputation marketing versus reputation management.

Reputation marketing builds credibility that lasts

Reviews online are not just helpful information that customers say about you and your service. It is a recommendation and their way to help other consumers to either take advantage of your “MUST-TRY” service or run the other way if all you serve on the menu is aggravation. Your online reviews build your online reputation as a business and one review can sometimes spread like wildfire. If it’s a good review, it’ll build up your business and credibility, if it’s bad – your days of operation might be numbered. Let’s hope it’s always the former.

However, reviews are more credible if they are consistent, recent and high in numbers. With reputation marketing helping you generate more and more reviews from your happy customers frequently, you won’t just be regarded as a respectable establishment that gives amazing service. These reviews will help you build your credibility and people will instantly trust you and do business with you because a lot of people can vouch for it through the reviews.

If you are credible and trustworthy, you will get more and more people to come to your establishment, do business with you and increase your revenue. This is also backed up by a study from Harvard that if you continue to receive more and more reviews online then it increases your star rating, it also increases your revenue by 9% annually.

You really want to miss out on that?

Remember, consumers still believe and put a huge importance on recommendations made by other people… Reviews are one of them. Whether it’s online or offline, it counts. Stop slacking on your reviews and get on your reputation marketing today.

Reputation marketing positions your business as a valuable company

Let’s say, you and your business has been around for a about 25 years. Your doors are still open and that really speaks a lot about your success as an establishment. However, newcomers come and go over the years and at one point, one of them will blow your business out of the water with their innovative ideas.

They can rock your boat. Sure, you have a 5 star rating across the board from 3 people 10 years ago. Face it pal, you are in danger.

In most cases, other business owners handle this by closing shop and selling the business and they really don’t get their money’s worth because they weren’t able to position themselves as a valuable entity in the community. You might be tempted to follow suit and it’s smart, but what if you could still be in the running for America’s next best company if you invest time to request more reviews from your customers and use those to market your reputation.

Reviews are a great tool to use for positioning. If a lot of people are leaving 5 star reviews about your business, raving recommendations, you are still open after 25 years and still counting especially when you’ve outlasted all your competitors… It will get people thinking, this business must be really have great service or this business must be really profitable and all that speculation. The reviews help in positioning your business as a company of value.

If you have a stellar reputation and you decide to sell the business, you don’t need to sell it at a depreciated price. You can sell it at a higher price that matches its value.

Marketing your reputation is a good investment of your time and money because you always see ROI right away and it will continue to serve you in the long run.

To conclude, there are so many benefits for your business when you do reputation marketing. It’s something new and not everyone is doing it yet, but it definitely brings a lot of value to your company. The best way to go about this is to start doing reputation marketing for your business and start today!

If you need more information about reputation marketing, we would be happy to provide you with all the information you need. Contact us here or if you want to get started now we have a few spots left for reputation marketing seats, apply here.

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