How To Leverage Your Online Reputation To Enhance Your Digital Marketing Strategy In 3 Simple Ways

Make More åMoney With Online Reputation Marketing

Nowadays your online reputation has more importance than ever. Wherever you turn your head, you’ll see somebody or someone scrolling up and down on google searching for anything that can give them the information they are looking for.

They might be on Google searching for the next business that can give them what they need. Whether it’s your address, your website or your online ratings, you and your business are being more analyzed than ever today than it did before.

This can either be great for your business or monumentally bad especially if your online reputation is not as stellar as you would like it to be.

Of course, we do hope that your business has a fantastic star rating across every major platform and review boards there is and you can use that to power up your online marketing strategy.

How exactly can you do that? I am glad you asked.

I made a list of all our reputation marketing strategies and I’m now going to share 3 simple ways you can use your online reputation to enhance your client acquisition strategies online and make more money in the process.

Stand out from the Crowd

If you are standing in the middle of a crowded business field, what you want is to stand out and not blend in.

One easy way to do that is by showing off the reviews and ratings that your customers gave you. Your online reputation is always a great starting point that can definitely lure new customers through the door of your business.

When clients and customers are searching for businesses online, they choose the business with the highest star rating and the best comments almost always. Other times, they may still go for the ones that have a 3.5 rating but has 2,000 reviews against your 2 5-star ratings.

So other than the number of star rating, you also need to generate real customer reviews consistently to prove that your business and the service you provide is the best in twon.

These then, in turn, can be used on your website, social media, ads, funnels or other marketing materials as first-hand testimonies that will help you prove and also promote how excellent your service is.

Let everyone that walks through the doors of your business or visits your website see that you are a 4-5 star establishment, you have loyal customers who love your service and support your brand.

If you use your online ratings and reputation as a tool to help you get noticed and get more customers, it is an effective strategy that will help customers establish in their minds that choosing your business is a no-brainer. It is the best, if not one and only choice.

Try Something New

All the successful businesses that we have connected within our network have one thing in common:

They are constantly looking for new ways to attract more customers towards their product or service every day and that is what makes them and their business successful.

You might think that you don’t have the budget to spend on marketing and ads, you don’t have to yet. You can, however, growth hack it using the reviews and ratings that your business has online.

How do you get customers to spread the word about your excellent service?

Give people incentives.

When you give customers some incentive in exchange for a 5-star rating online, they will happily oblige.

Although, you need to have a process of verification that it was really them who posted on the review platforms either manually or with the help of a reputation marketing company.

Give your customers a small incentive that you know will be of value to them. This new technique is something you can use in your digital marketing strategy to get more customers to give you more money.

This method will also help you increase your online ratings and reputation extremely fast and the reviews your business will have are going to be consistently relevant.

Let your customers do the marketing for you

There is no better way to get more business and customer then to have your previous happy and satisfied customers do the marketing for you.

Whether it is online or offline, word of mouth referrals is not a lost art in the growth and success of every business.

A cool and neat way to do this is to feature your most loyal customers as your brand ambassadors.

You can also give them free merchandise or stickers to hand out and post about on their social media. Today, every one is on social media and it is wise to use it as one of the tools to direct interested customers to your website or storefront.

Other than effective, this is also an affordable way to make your brand possibly travel to places you have never been without needing to purchase air faire and accommodations.

Think of ways to convince your loyal customers to spread the word about your business because 88% of consumers trust recommendations and referrals by real people online or offline.

This is a sure way for you to gain more trust from new and potential clients/customers because they are moved as soon as they see your current customers are happily supporting you.

This will definitely convince them to favor your product or service as trustworthy over your competitors.

Ultimately, as business owners, we have to keep thinking outside the box and produce new innovative ways to excite our customers that support us.  Leveraging our online ratings, reviews and reputation will help us steer the odds in our favor.

Online reputation is now one of the most, if not extremely, important elements to add to your digital marketing strategy. It does not just allow us to enhance our online presence, but it also gives us a great idea on how we can serve our clients to the highest level of our abilities.

To sell is to give and when you give, your business’ online reputation shall open up a path for you to find more customers that can benefit from hiring your business and/or buying from you.

To become 5 stars is our goal, what is yours? Drop a comment below and also let us know if you found this helpful!

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